SIGNIFICANCE OF COMMUNICATION FOR DEVELOPMENT IN COMMUNITY PARTICIPATION FOR ACHIEVING SUSTAINABLE DEVELOPMENT GOALS
Dr. Ruchi
The role of communication in the development of people and their societies is essential, ‘Communication for Development’ (C4D) relies on participatory models that recognize participation as the process of incorporating local knowledge and empowering the people as the primary agents of change. Communicating as a means of participation, enables change, and facilitates transformation in society It is a human process that facilitates dialog between call manufacturers at the native, national, and regional levels, with a spotlight on giving voice, facilitating participation, and inspiring social change. The approaches of behavior change communication for development to encourage and sustain positive and appropriate behavior, communication for social change to develop, and facilitating participation by poor people, communicating for advocacy involves engaging organized activities to stimulus the political environment, program and policy decisions, perceptions of social norms, and funding decisions regarding specific problems, which are referred to as for scocio-political environment of the state. Techniques of communication for development strengthening a media environment enabling the dissemination of information, Strengthening the legal and regulatory environment, raising awareness of information rights, developing independent and multidimensional media, building and strengthening community-based information systems using ICT, stimulating and strengthening a legal and regulatory environment, promoting awareness of the right to information, and developing training programmes to strengthen the capacity of independent and pluralist media. In communication for development, horizontal approaches are used such as public meetings and hearings, deliberations, stakeholder consultations, participatory and community radio, documentary video, grassroots theatre, exhibitions in public spaces, and participation in games, digital storytelling, multimedia campaign facebook blogs, web forums etc. The integration of C4D approaches into programme-planning instruments is a critical tool for making development 'people-centric' as well as enabling people to have a say on issues concerning their own well-being. This is an imperative for the achievement of sustainable development goals and equitable development.
The role of communication in the development of people and their societies is essential, ‘Communication for Development’ (C4D) relies on participatory models that recognize participation as the pro...
